Posts Tagged ‘aston martin’

Aston Martin – Luxury Cars

Monday, May 10th, 2010

Of all charming sports cars and elegance vehicles, the Aston Martin is perhaps the best item of how an automobile maker can mix style, satisfaction and glamour into on automobile. Aston Martin has been able to to that successfully since it’s inception back in 1913. Early on it was clear that Aston Martin wanted to build fast cars and they were heavily involved in the early days of automobile racing.

Business has been challenging for Aston Martin over the years as they have had to overcome many obstacles that stood in the way of their success. Early on in the life of the company it was WWI that posed the greatest problem for Aston Martin, but when that was past, it was back to business. After going bankrupt in 1924 the company was purchased and continued on for only one more year before going bankrupt yet a second time!

Those early years were difficult for Aston Martin, but things were about to change. In 1947 the corporation was bought by a fortunate businessman named David Brown. It was during this time that the popular “DB” naming system started, named after David Brown. The first car to be produced under his leadership was the DB1, which was built from 1948-1950. Only 15 of these rare cars were ever produced before the design was replaced by the DB2.

The DB2 entered the scene and added a larger engine and 411 or these beautiful cars were produced between 1950 and 1953. However the company was visibly fortunate at this point, financial problems were never far behind. In the 1970’s the company was sold again a couple more times.

During the history, the Aston Martin brand was associated with the James Bond series of movies. In each film, Bond drove an Aston Martin, which helped with setting the automobile detached from other equivalent cars.

Fast forward in the mid 1990’s and this is when Aston Martin precisely began to make a show. After being purchased by Ford, their sales went through the roof. They went from producing only 700 cars per year to over 2000 in just 2 years of Ford ownership. The DB7 was the car that took Aston Martin from obscure to a real contender in the luxury performance car market. It wasn’t long before different variations of the car were produced, like the V12 Vantage and the Vanquish.

These wonderful cars made other coziness and attractive automobile makers take note. Aston Martin cars brought appeal and performance together like few other cars did. In 2003 the DB9 was introduced, which replaced the DB7 and it was other hit. The DB9 model also was available in a convertible version, called the DB9 Volante.

In 2006 Ford sold their stake in Aston Martin, but this didn’t stop the progress that was made and the V12, Aston Martin DBS was introduced to replace the Vanquish S. The car created it’s debut in the Bond movies called “Casino Royale” and audiences loved the car.

Aston Martin is the marker of exceptional luxury sports cars and if you ever have the opportunity to own or drive one, take full advantage of it!

Luxury Cars Are Worth the Price

Tuesday, March 9th, 2010

Expensive automobile, Sports Utility Vehicle and Crossover sales have  gone down more than sales of more affordable automobiles during this economic downturn. This news won’t surprise anyone. Budget conscious people are spending less on everything, and unnecessary indulgences are commonly the first to get cut from the budget. Obvious spending has become impossible for many during these lean times. Car makers as well as all other businesses are reviewing their product lines’ viability just in order to keep their doors open. They’re ceasing production of unprofitable products, like Saturn and Pontiac just to stay afloat. Why are they keeping their luxury cars? Because luxury cars still offer a good value to the customer.

Luxury automobiles from Cadillac to Lamborghini offer the cutting edge safety features. Manufacturers of high end cars, SUVs and Crossovers commit the funds to research and develop innovative safety features. Certainly, several safety features found in moderately priced cars today, like head injury protection and traction control were initially designed for high quality vehicles. Luxury models constantly show higher safety ratings than into moderately priced cars because of their financial commitment to designing these innovations.

High quality autos, Sports Utility Vehicles and Crossovers have extra and superior standard features. After all, drivers who pay for a luxury car don’t want the base model. Luxury car makers also offer a wider variety of optional features. You can get heated leather seats, headrest mounted dvd players, in-dash cd players and surround sound Bose stereo systems that work with your iPod. You can get plush interiors including soft leather and real wood trim. Keyless entry and ignition, night vision displays and integrated child booster seats are some of the newer available options. Some models offer a memory driver’s seat. Side mirrors, seat belt anchors and seats are automatically set to the preference of the driver when they key fob is recognized.

Luxury car performance is almost always better than other cars. The manufacturers invest more in time and quality materials to make sure that their top of the line cars have top-quality handling and enhanced aesthetic value. Features like adaptive suspension can sense road conditions and vary the firmness of struts or shock absorbers for a more comfortable ride. It’s these types of details that many drivers never even know about, that can make for a improved driving experience.

Luxury cars come with more comprehensive and longer lasting warranties. Together with better reliability, it could be said that the luxury car owner pays more upfront to save on repairs later. Service departments of luxury car dealerships offer a first rate experience too. Car owners are more likely to enjoy a free wi-fi connection and gourmet coffee while waiting for their cars to be serviced. Many dealerships offer a comfortable loaner car for owners whose cars need to stay in the shop for more than one day.

Even through this recession, quality and image are still important. Details like genuine wood, aluminum or carbon fiber trim make a difference. Consumers who want their vehicle to convey their status and exemplify their success will want to be seen in a luxury car. Those who just want to own the very best available, and can afford it, will always gravitate toward the luxury car market.

Like the rest of the automobile industry, luxury carmakers are seeing tough times and lower sales volume. In the long run, though, luxury cars will live on and thrive because they offer real value to the car buyer. Top of the line sports cars with excellent handling and elegant cars with the superior comfort and safety will always be available for those who want them and are willing to pay for them.

Written by Carla Barnes: Used Infinti Dealer Orange County Cadillac  New Cars Palm Springs